Exhibiting at the BBC Good Food Shows
With over 15 years working with the BBC Good Food Shows we like to think we know a bit about exhibiting at the shows! If you'd like to have a chat about whether the shows might work for you, need advice on exhibiting in the best way or are ready to book a stand then we can help. Get in touch today!
We manage an area at the show dedicated to small producers, which comes with a subsidised rate with small budgets in mind. Get in touch today to find out more about the discounted rates available at the BBC Good Food Show Summer and Winter, at the NEC Birmingham.
Find out more about the subsidised Food Champions area by clicking here .
Are you a small producer looking to exhibit at the BBC Good Food Show for the first time? Well you've come to the right place! We manage areas at the NEC shows, The Food Champions area, which offers a subsidised rate for fabulous small producers and we offer support to make sure you get the most out of it.
We make sure the foodies, press, chefs and industry professionals visiting the show know where to find the most fabulous, new, unique and exciting products and producers (like you!).
This is a subsidised, application only area which we manage, constantly keeping a look out for producers that catch their eye, finding more about the way they produce and tasting their food and drink to ensure all Food Champions are of the highest calibre for the area at the shows!
The area offers discounts of up to 44% on stands for small producers and is by application only with limited availability. Apply and book your stand early to avoid disappointment! Stands start at £615 + £99 reg fee + VAT, for a small stand at the BBC Good Food Show Winter
If you need any advice or further information contact Katy Truss via email on katy@fabulousfoodfinds.co.uk .
Food Champions Information for Applicants
The BBC Good Food Show Food Champions area is a subsidised area featuring at the BBC Good Food Shows Summer and Winter at the NEC. Introduced to help support small, speciality and artisan producers exhibit at one of the shows in a dedicated area of the show. Approved businesses can benefit from discounted stand rates; making the shows more affordable and start-up friendly.
The BBC Good Food Shows are the ultimate food events where producers can put their brands in front of thousands of customers, food enthusiasts, industry experts, press and chefs and presence at this prestigious show can help to achieve business growth through direct sales, post show sales, increase consumer databases, building brand awareness, valuable brand association and benefit from valuable networking amongst other small producers and bigger brands.
What do Food Champions get?
- Subsidised rates set with small producer budgets in mind
- Feature within the Food Champions area at the show which has a distinctive look and branding to highlight the area to food loving visitors
- Editorial coverage of Food Champions area on show website and in show guide
- Inclusion of area in social media campaign
- Opportunity to put your product in front of press, VIPs, green rooms and selected chefs
- Support and advice from Katy Truss who has over 15 years experience working on the BBC Good Food Shows
Who can apply?
- Small producers of excellent, artisan and speciality food and drink with a turnover lower than £50,000 - £200,000 that haven't attended the show before
- Existing exhibitors within the main show are unable to move into this area
How are companies approved for the area?
Inclusion in the area will be based on consideration of the following criteria, which will be assessed through the application form and review of actual product:
- Size of business and level of distribution
- Quality of product
- Point of difference and level of availability to consumers
- Provenance
- Presentation of product range and price points
- Integrity and ethos
How to apply
If you would like to apply please complete the application form and send ASAP to Katy Truss along with a product sample and any promotional literature.
Applicants will be notified whether or not they are successful in their application within 3 weeks of applying. If unsuccessful Katy will be able to discuss alternative options within the shows.
Stand Availability
Stands within these areas of the shows are limited, vary in size and will be allocated on a first come, first served basis. Please apply early to avoid disappointment.
Show Information
BBC Good Food Show Winter, NEC, Birmingham, 23 - 26 ovember 2023
78,000 visitors in 2019
Subsidised Food Champions Rate : £205 per m + £99 reg fee + VAT (44% discount on main show rates)
BBC Good Food Show Summer , NEC, Birmingham, 15 – 18 June 2023
103,000 visitors attended in 2019 (Co-located with BBC Gardeners’ World Live)
Subsidised Food Champions Rate : £195 per m + reg fee + VAT (38% discount on main show rates)
Did you know the organisers of the BBC Good Food Shows also run the Historic Royal Palace and The Artisan Collective events too? We can offer advice and help you book into the following fabulous shows too:
Hampton Court Palace Food Festival, 25 – 27 August 2023
15,000 visitors in 2020
*Food Champions Area not currently featuring at this show but small producer stands available (please ask for pricing)*
Hampton Court Palace Festive Fayre, 1 – 3 + 8- 10 December 2023
12,000 visitors in 2020
* Food Champions Area not currently featuring at this show but small producer stands available (please ask for pricing)
Take a look here for the full list of events in our portfolio.
Contact Katy Truss to discuss any of the BBC Good Food Shows and the Food Champions areas on
katy@fabulousfoodfinds.co.uk or call 07837 753 403.
